PLASA Show 2025: Lessons for Pakistan’s Entertainment Industry
Muhammad Naeem:
London: I had the honor of attending the PLASA Show 2025 in London, held from September 7 to 9 at Olympia London, on behalf of my organization The Other Side. The exhibition is a global meeting point for professionals in lighting, audio, installations, and entertainment technologies. It gave me the opportunity to experience the latest innovations and reflect on how Pakistan’s entertainment industry can learn from such an event.
The Event at a Glance
The PLASA Show 2025 was spread across more than 20,000 square meters and hosted 537 companies, slightly more than in previous years. Over 7,000 qualified visitors attended, mostly from the UK, Europe, and the United States. Despite some transport strikes in London, the atmosphere remained energetic, especially on Monday, the busiest day.
This edition leaned more towards lighting technologies, though audio, installations, and stage solutions were also widely represented. The diversity of exhibitors reflected the importance of PLASA as a central hub for industry professionals.
Knowledge Beyond Technology
A major highlight of the show was its cultural and educational program. More than 30 free sessions—including workshops, seminars, and panel discussions—were offered. Topics such as sustainability, artificial intelligence, digital transformation, and professional growth stood out. These sessions did not just showcase new products but also gave professionals guidance on how to prepare for the future of entertainment technologies.
Comparing with Pakistan
The comparison between the PLASA Show and Pakistan’s entertainment industry was both inspiring and concerning. In London, technology is not only advanced but also accessible, with strong investment and training opportunities for professionals. Innovations in lighting, sound, and digital installations are constantly evolving, ensuring that the industry keeps pace with global standards.
In Pakistan, however, the entertainment industry still faces challenges. Many venues operate with outdated sound and lighting equipment, budgets remain tight, and there is limited access to international-level training. Imported technologies are often used without proper expertise, which reduces their potential impact. Moreover, opportunities for networking, workshops, and industry-level exhibitions remain rare.
Barriers to Global Exchange
The PLASA Show also highlighted some barriers for international participants. London is an expensive city, and the new ETA requirements for foreign travelers make attending more difficult for professionals from countries like Pakistan. This means fewer opportunities for them to directly engage with global innovations.
Suggestions for Pakistan’s Industry
Pakistan should take steps to build its own platforms for entertainment technology. Local exhibitions, training sessions, and professional development programs must be organized regularly. Partnerships between the private sector, government, and educational institutions could create a sustainable ecosystem for entertainment technologies. Encouraging young professionals, investing in modern equipment, and promoting knowledge-sharing will help Pakistan’s entertainment sector compete on a larger scale.
Conclusion
Attending PLASA Show 2025 was a powerful learning experience. It confirmed how international industries are embracing innovation while also highlighting the gaps in Pakistan’s entertainment sector. With commitment, investment, and vision, Pakistan can develop its own strong entertainment technology industry that not only entertains but also competes globally.
